WHAT THE HELL HAS HAPPENED TO
CHEERIOS?
I haven’t eaten Cherrios in a
long time. My wife usually buys our
cereal from a local health food store.
But yesterday we ran out and so I picked up a package of Cheerios from
the local supermarket. This morning
when I sat down to a bowl of cereal I noticed the fucking O’s were
smaller. I asked my wife and she agreed
the O’s have shrunk.
I know it has been obvious to
most everyone that food companies for a long time have been increasing their
profits by shrinking the amount of food in packaging while maintaining retail
cost. The idea is that people will not
realize they are paying more for the product per volume.
Can goods use to be 16 oz –
now they range anywhere from 10.5 to 15 oz – the cans are smaller while the
price has remained near the same.
Now companies are changing
the shape of their product to disguise further cuts in volume.
I recently bought some
Nabisco Saltine Crackers, which now come in the ‘New Saltine Shape.” The bloody things are round like Ritz
Crackers; and when you superimpose one of the ‘new Saltine Shape’ over one of
the traditional square ones you realize that Nabisco has cut off the corners to
produce the “New Saltine Shape.” Not
only that, but you are now getting fewer crackers in the ‘New’ 10.5 oz box.
When I bought the Cheerios I
noticed that the box had the same height and width as usual but it was
noticeably thinner. The box now
contains only 8.9 oz. OK, I’m getting
less cereal. But making the O’s smaller
– what the fuck is that all about?
I’m just asking
the Ol’Buzzard
