WHAT THE HELL HAS HAPPENED TO CHEERIOS?
I haven’t eaten Cherrios in a long time. My wife usually buys our cereal from a local health food store. But yesterday we ran out and so I picked up a package of Cheerios from the local supermarket. This morning when I sat down to a bowl of cereal I noticed the fucking O’s were smaller. I asked my wife and she agreed the O’s have shrunk.
I know it has been obvious to most everyone that food companies for a long time have been increasing their profits by shrinking the amount of food in packaging while maintaining retail cost. The idea is that people will not realize they are paying more for the product per volume.
Can goods use to be 16 oz – now they range anywhere from 10.5 to 15 oz – the cans are smaller while the price has remained near the same.
Now companies are changing the shape of their product to disguise further cuts in volume.
I recently bought some Nabisco Saltine Crackers, which now come in the ‘New Saltine Shape.” The bloody things are round like Ritz Crackers; and when you superimpose one of the ‘new Saltine Shape’ over one of the traditional square ones you realize that Nabisco has cut off the corners to produce the “New Saltine Shape.” Not only that, but you are now getting fewer crackers in the ‘New’ 10.5 oz box.
When I bought the Cheerios I noticed that the box had the same height and width as usual but it was noticeably thinner. The box now contains only 8.9 oz. OK, I’m getting less cereal. But making the O’s smaller – what the fuck is that all about?
I’m just asking